BENNINGTON, VT—October 8, 2015—Southwestern Vermont Health Care (SVHC) has announced the appointment of Ray Smith as director of marketing and communications. Smith was assistant vice president, marketing officer at Berkshire Bank in Pittsfield, Massachusetts. In his new role, he will oversee the health system’s communications and marketing efforts.
“Communicating effectively with patients is a part of our mission to provide exceptional care,” said Leslie Keefe, vice president for corporate development. “Ray’s experience and success in banking demonstrates his ability to relay complex messages in ways that resonate with the public.”
Smith’s nearly 20 year career includes marketing positions at the Berkshire Visitors Bureau in Pittsfield, Massachusetts and Adams Community Bank in Adams, Massachusetts, among others.
Smith received his bachelor’s in communications from Colby-Sawyer in New London, New Hampshire, and his master’s from Ithaca College in Ithaca, New York.
“We are delighted to welcome Ray to our team. His skills and service-minded experience will be an asset to Southwestern Vermont Health Care,” said Keefe.
SVHC is an integrated health system serving Bennington and Windham Counties in Vermont, Eastern Rensselaer and Washington Counties in New York, and Northern Berkshire County in Massachusetts. SVHC consists of Southwestern Vermont Medical Center and the Centers for Living and Rehabilitation in Bennington, SVMC Northshire Campus in Manchester, SVMC Deerfield Valley Campus in Wilmington, Mountain Medical at the base of Mount Snow in West Dover, and the SVHC Foundation. SVMC’s multispecialty medical group is operated in partnership with Dartmouth-Hitchcock Putnam Physicians and provides a wide range of primary and specialty care to the region. To learn more, visit svhealthcare.org.